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The Prime Project
THE SYSTEM
Three interdependent systems. One outcome: sustained performance after 40.
The Prime Protocol™
The Prime Protocol is a fully integrated performance system engineered specifically for athletes over 40.
Physiological Engine, Metabolic Foundation, and Recovery Architecture are not standalone programs. They are interdependent systems designed to work together — reinforcing adaptation, protecting joints and hormones, and extending your personal prime.
Tested, refined, and customized through data, the protocol builds durable engines that perform stronger and last longer — without the breakdown, burnout, or injuries that forced you out before.
BUILT FOR REALITY
BUILT FOR THE REALITIES OF
40+ PERFORMANCE
DAMAGE-FREE TOOLS
Training uses sleds, rowers, kettlebells, and carries — not technical lifts or high-impact patterns that accumulate joint wear after decades of training.
Recovery Reality Respected
Cycles, volume, and frequency are calibrated to hormonal shifts and slower tissue repair — so you can train hard without forced downtime.
Metabolic ALIGNMENT
Nutrition and supplementation are tracked and adjusted to support energy, recovery, and insulin sensitivity — removing guesswork while respecting individual response.
Experience as AN Advantage
Programming rewards precision and consistency. Decades of movement knowledge compound into faster progress than younger athletes chasing volume.
Sustainable Intensity
Effort is intentionally capped at 85–95%. The goal is to preserve the fire that made you love training — without the burnout or injuries that ended it before.
Lifelong Compounding
Data-tracked progression stacks gains year after year. New primes at 50 and 60 are possible because the system evolves with your body — not against it.
BUILT BY EXPERIENCE
WHY WE HAD TO COME BACK
Before The Prime Project, Rob and Lauren Davis lived inside high-volume training — not as spectators, but as builders.
Rob spent years as an athlete, a coach, and the owner of one of the largest CrossFit gyms in the world. Lauren was there alongside him, watching the human side of performance unfold day after day — the wins, the burnout, the quiet breakdowns no leaderboard ever shows.
Together, they worked with hundreds of athletes across every age and ability level and had a front-row seat to the highest levels of the sport. What they saw was consistent and impossible to ignore:
The methods that build capacity in your 20s and 30s quietly start to erode people in their 40s and beyond.
Not overnight. Not dramatically. But relentlessly.
Joints stopped recovering. Hormones stopped cooperating. Effort went up while returns diminished. Athletes blamed themselves — when the system was the real problem.
The Prime Protocol exists because Rob and Lauren refused to accept that outcome as “normal.”
They came back to build what didn’t exist before:
A performance system designed for experienced athletes who want to keep training hard, stay resilient, and extend their prime — not retire from it.
This isn’t a comeback story.
It’s a correction.
WE DON'T COLLECT TESTIMONIALS. WE SET STANDARDS
THE PRIME PROTOCOL ISN'T BUILT TO PLEASE EVERYONE - IT'S BUILT TO WORK.
“We’re not chasing endorsements or influencer quotes.
The Prime Project is designed for experienced athletes who know the difference between hype and results.”
Rob Davis
Proof doesn’t come from quotes.
It comes from cycles completed, numbers earned, and bodies that keep performing year after year.
Rob Davis
If you’re looking for reassurance, this isn’t it.
If you’re looking for results you can earn, you’re in the right place.
Rob Davis